AP Globale - Manager/Assistant Manager - Digital Marketing

Location: Pune

Company: AP Globale - Delivering Change Foundation (Sakal Media Group)

About DCF:

- The Delivering Change Foundation helps communities around the world change themselves for the better through the large-scale initiatives. It is an independent organization that partners with governments and communities to accomplish nation transformation. The unique promise of DCF is to align boardroom policy with grassroots action by advancing the trilogy of Emotional Connect, Intensive Planning and Absolute Execution.

Work Experience: Relevant experience of 4-6 years

Job Profile:

The primary responsibility would be to manage all digital assets of the Delivering Change Foundation, with a view to providing the latest updates on all programmes, research and development work, to the widest and most relevant audience, online and mobile. The individual will work in close co-ordination with other AP Globale verticals to ensure cogent and powerful messaging of Community Transformation work done by the Delivering Change Foundation, with a view to creating online & mobile communities of various interest groups, and convert these to revenues.

An individual must be able to perform each essential duty listed below:

- Manage overall digital deliverables including display, search, media buys and social media initiatives and digital marketing budget.

- Responsible for Broad Marketing experience, Design Thinking, client orientation, drive for results.

- Defined goals and objectives for Social Media strategy

- Conceptualize and implement online campaign calendars for all targets, products, offers and geographic areas; manage change control & creative versions.

- Establish and optimize a variety of mobile advertising partnerships to drive greater adoption of mobile web and app products and services.

- Create the processes for execution of mobile/online marketing efforts - planning, executing, reporting, monitoring, and optimization. Responsible for Increasing Mobile App Downloads.

- Promote techniques to increase traffic and user acquisitions.

- To support donor acquisition and digital marketing initiatives to achieve exponential business growth.

- Ability to create digital marketing collateral in coordination with AP Globale teams- Directly responsible for Driving business numbers in terms of online sales, spread & lead generation through website management, the internet & mobile platform development.