AP Globale - Digital Marketing Associate - Esckool

About AP Globale :

AP Globale is a privately owned impact driven group, with principal operations in Skilling & Education, Impact Funding, Media, Advisory & Consulting, Community Transformation, Events and Special Projects. One of the group companies is the largest vernacular media house in Maharashtra

About E-sckool :

A strategic initiative of AP Globale Group, E-sckool is an online ed tech platform focused on delivering premium quality, industry relevant online and offline academic courses.

We believe in delivering affordable excellence to the students to help them grow, holistically.

You'll be responsible for creating & executing digital marketing campaigns to achieve various objectives of the company including student acquisition, branding and promotion.

You will also be responsible for managing the social media properties and ensuring that the properties stay engaging and meaningful for our students and community at large. If you love digital marketing and looking for an opportunity to make an impact, we are looking for you.

Salary offered- 12-16 LPA (Open)

Responsibilities :

1. SPOC for offline and Digital marketing

2. Internal Cross Functional Coordination capability for building end to end campaigns

3. Responsible for building brand value, Promotional marketing, Exclusive Launches, Budgeting with long term expenses, Working Capital Management

4. Responsible for Digital Marketing, Digital Campaigns for course Launches, Social Media Campaigns, 360 degree campaigns, Offline support campaigns, Website Promotions, Sales and Engagement

5. Manage marketing activities across all channels including social media, email, SEO, SEM, content marketing/outreach, public relations and drive relationships with bloggers and online influencers

6. Platform wise Sales Achievement and increase website traffic and lead generation through campaigns and promotional activities

Desired Candidate Profile :

- At least 3 years of user acquisition and digital consumer marketing experience with a focus on developing/optimizing online or mobile marketing programs with a rich portfolio of previous successful marketing campaigns

- Passion for creating and managing content marketing strategies

- Analytical and tech savvy, someone who understands search engine optimization and has experience with social media and a strong understanding of the fundamentals of content marketing

- Content expertise should go far beyond white papers and blogs, and should include the ability to manage video and webinar programs

- Strong communication and interpersonal skills, including excellent writing and presentation skills

- Strong understanding of current online marketing concepts, strategy and best practice

Desired Education :

MBA in Marketing from a reputed college