About Us: Antara Assisted Care Services was launched for the evolving needs of seniors and their families and given Max Group's legacy and expertise in healthcare, hospitality &amp; senior living, Antara Assisted Care Services is uniquely positioned to provide the best care possible at every step to our customers through our various service offerings: Antara Care Homes: A comprehensive residential facility for seniors with curated care offerings, thoughtfully designed to cater to the need of seniors in a warm and homely environment providing best in class primary health care, especially curated engagement activities as well as nutritionally assisted meals. Antara Care at Home: Clinical expertise and personalized care provided by a team of trained professionals in the safety and comfort of home to seniors who need assistance for managing their medical condition or seek convenience in diagnostics and health monitoring. MedCare Products Comprehensive range of medical care products and equipment, readily available on rent and for sale to provide the highest level of care the patient requires. Role: As Head of Marketing for Antara Assisted Care Services, you will have comprehensive ownership for the Brand, Marketing &amp; Digital Communications strategy across the Antara Assisted Care business which comprises of Antara Care Homes, Care at Home &amp; Medcare Products. All the business units are B2C (Retail) and are huge scale poised for exponential and scorching growth in the future. Key responsibilities: - Design appropriate go-to-market strategies for all business verticals - Put in place execution plans to support revenue - Prepare and manage monthly, quarterly, and annual budgets for the Marketing department. - Set, monitor, and report on outcomes. - Ensure consistency of messaging across all channels and marketing efforts. - Analyse consumer behaviour and determine customer personas and other insights. - Identify opportunities to reach new market segments and expand market share. - Monitor competition and plan actions appropriately. - Partner and help in identifying vendors/partners to work with - Ensure alignment on core brand principles, creatives, and positioning with the overall Antara corporate guidelines. - Coordinate sales and marketing efforts to boost brand awareness - Design and define plans for all marketing teams, including Digital, Advertising, Influencers, Communications and Creatives - Design branding, positioning and offer strategies for crafting our brand message and ensuring strength &amp; consistency across all channels and marketing efforts - Participate in the quarterly and annual planning of company objectives Outcome ownership: - Brand building for AACS and the three business verticals - Go-to-market strategy (for product, market and segments) and execution - Efficient revenue generation for owned channels - Build high-quality team Reporting: - Primary reporting - CEO Antara Assisted Care Services - Functional alignment - Head - Marketing &amp; Communications Antara Senior Living Desired Candidate Profile: 1. Experience 5-10 Years 2. Experience across various aspects of Marketing, including off-line and digital 3. Led marketing function for Retail/FMCG/B2C or led Marketing for a small company (startup) 4. Exposure to various aspects of marketing function, understands new age/trends in marketing 5. Team management experience

Delhi NCR

Gurgaon/Gurugram

Antara - Head - Marketing 

Antara - Head - Marketing  ,Job Description for Antara - Head - Marketing  in Antara Senior Living (A Max Group Company) in  Delhi NCR Gurgaon/Gurugram for (10-15) years of experience. Apply Now!

Job Description for Antara - Head - Marketing  in Antara Senior Living (A Max Group Company) in  Delhi NCR Gurgaon/Gurugram for (10-15) years of experience. Apply Now!