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Resource Specialist at Anlage Infotech (I) Pvt. Ltd.
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Anlage Infotech - Vice President - Marketing (11-17 yrs)
Roles & Responsibilities :
- Develop and execute marketing strategies to promote LogiNext platform in transportation, delivery, retail, CPG, food and beverage and other similar industries and generate enterprise leads.
- Developing and implementing a cohesive marketing plan to increase brand awareness.
- Develop marketing strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Design, build and maintain our social media presence.
- Scale social media presence across all the platforms, identify trends and insights, and optimize spend and performance based on the insights. Preferably own an active social media profile and build a leadership brand around him/herself.
- Develop an expertise on the product features and lead the product marketing initiatives. Produce valuable and engaging content for LogiNext website and blog that attracts and converts our target groups.
- Build, coach, retain and replace team members as per the stage of the organization. Provide thought leadership and perspective for the team where appropriate.
- Monitor all marketing campaigns and improve them when necessary.
- Be the face of the organization for all internal and external stakeholders including investors. Possess superior communication and presentation skills along with a long term outlook on the relationship with LogiNext.
Experience and Skills required :
- Master's degree of higher in business management, marketing, science, statistics, engineering and/or technology.
- Minimum 11 years of global (not only India focused) experience in B2B marketing, SaaS, cloud platforms or technology consulting, especially any experience of scaling revenue across US and Europe.
- Experience of marketing methodologies across channels like SEO, SEM/PPC campaigns, social media, content generation and distribution, analyst relations, public relations, technology product marketing, corporate communications, event management, etc.
- Direct or indirect experience of tools like CRM (HubSpot), Google Adwords, Google Analytics, PR Newswire, Gartner etc would be an added advantage.
- Able to work and thrive in a fast-paced, rapidly changing work environment.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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