Brand Director

Overview of the role : A Brand Strategist with passion for brand building and creating lasting impression among consumers. Improving product sales and market share leading to disproportionate business growth and long-term brand value.

Job Responsibilities :

- To develop a coherent marketing strategy for the company, including but not limited to a compelling brand story, positioning, key message, creative and communication elements, basis an understanding of competitive analysis & consumer behaviour.

- To be the custodian of the consumer's voice and provide consumer insights through marketing research.

- Define Branding strategies and road maps including the short term and long term strategies and monitor the performance in order to make necessary updates and improvements.

- Creative thinker with a passion for ideas and deep understanding of all digital channels as a means for brand to communicate with online audiences.

- Establish the business's brand building strategies across all channels.

- Manage and maintains program specific research efforts inclusive of customer insights, customer segmentation, competitive intelligence, industry trends, and developments.

- Formulation of new brand strategies, improvement of existing brand strategies, and the capitalization of the brand on any emergent opportunities.

- Creating Brand Guidelines and implementing the same across the website and should be consistent across all channels

- Responsible to oversee the creation of the business's content; for example, newsletter, blogs, social influencers, annual reports, and other marketing collateral materials.

- Prioritizing media opportunities, making necessary coordination with appropriate persons in organizing and preparing presentations, speeches, talking points, and other external media relations materials.

- Actively engaging, cultivating, and managing press relationships that ensure the coverage of the business- s/product's programs, events.

Skills Required :

- 10 - 15 Years of experience.

- Strong analytical skills, combined with an aptitude for evaluating innovative opportunities.

- Superior Verbal and Written Communication Skills

- Ecommerce experience

Preferred :

- US Visa, US Market Exposure

- Experience in Consumer Product Industry into luxury

- MBA with specialization in Marketing from a Reputed Business School

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