Key Accountabilities/Responsibilities

- Manages the creation and execution of promotional, lifecycle, and transactional email marketing programs to consumers

- Maintain and execute on-going test/learn of email campaigns

- Works closely with agencies, marketing managers and the sales team to design and execute programs. Ensures accuracy, quality, and brand consistency in communications.

- Manage all email-list generation and maintenance activities

- Recommend design and layout changes to email templates as appropriate, taking into account mobile readership.

- Use your CRM knowledge, email marketing experience and campaign data to continually optimize and recommend best practices and testing scenarios

3. Skills & Experience :

- Min 2+ years experience in email marketing including creative & design

- Experience with a major ESP preferred (MailChip, Mandrill, SharpSpring etc)

- Understand direct marketing concepts, familiarity with database management

- Experience with email coding (HTML) and HTML- isation of email designs

- Innovative mindset; willingness to test new approaches

- Proven track record of list management (e.g. Amazon RDS, My SQL, MailChimp etc)

- Proven track record in email marketing, automation, and optimization software (e.g. MailChimp, Responsys, Experian) or integrated CRM software.

- Understanding and/or hunger to learn new Sales and Marketing CRM softwares such as Zendesk, PipeDrive, SharpSpring etc.

- Ensuring all email campaigns comply with current email best practice in the industry.

- Experience setting up and implementing marketing automation & trigger communications

- Start-up experience desirable

Soft Skills :

- Ability to work independently with minimal direction, while also functioning and contributing as part of a team.

- Good eye for aesthetics: layouts and colour, Story-telling

- Self-starter and should be able to proceed with minimal supervision

- Strong communication and documentation skills

- Understanding and respect multi-cultural work environment

- Ability and desire to learn quickly.

- Strong attention to detail and accuracy.

Scope of the Role :

- The role will have geographical coverage for all countries

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.