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27/11 Priyanka Jadhav
HR Manager at Anchanto Services Pvt.Ltd

Views:2207 Applications:92 Rec. Actions:Recruiter Actions:12

Anchanto - Manager - CRM/eMail/Direct Marketing (5-13 yrs)

Pune Job Code: 769609

Manager - CRM, eMail, Direct Marketing


Key Accountabilities/Responsibilities :

- Develop a single customer view by designing and deploying clear segmentation, and insight based database design

- Analyze CRM data to help develop customer personas and segments.

- Build out lifecycle-focused (email) strategies for awareness, acquisition, nursery and development campaigns across multiple countries.

- Develop, enhance and optimize customer metadata via tagging, tracking, and behavioral measurement plans across all communications tools and our paid, earned, and owned media

- Deploy email-marketing tools and campaigns for lead generation, engagement and awareness activities. Manage trigger email campaigns throughout the customer lifecycle to maximize sales.

- Carrying out segmentation of the database and implementing remarketing strategies.

- A/B Testing on various email campaigns to establish the most effective.

- Tracking and reporting on email campaigns in order to guide improvements.

- Reporting to the marketing director on sales revenues generated through email marketing campaigns.

- Analyze, report and optimize the impact of campaigns and marketing activities on the existing customer base

- Lead and/or manage a team of email marketing specialists and communications- execution agencies across multiple countries

Skills & Experience :

- 5+ years of experience in CRM and/or email marketing roles.

- Bachelors degree in Marketing, Engineering, Analytics or related field.

- Proven track record of list and database management (e.g. Amazon RDS, My SQL,MailChimp etc)

- Proven track record in email marketing, automation, and optimization software (e.g. MailChimp, Responsys, Experian) or integrated CRM software.

- Understanding and/or hunger to learn new Sales and Marketing CRM softwares such as Zendesk, PipeDrive, SharpSpring etc.

- Data-driven approach: ability to understand and distinguish data from insights.

- Experience with email coding (HTML) and integration of third-party personalization

- Advanced project and people influencing skills that are needed to deliver great results in our work environment, as well as execution drive

- Ensuring all email campaigns comply with current email best practice in the industry.

- Start-up experience desirable

Soft Skills :

- Capable of managing a small team and multiple projects

- Good eye for aesthetics: layouts and colour, Story-telling

- Self-starter and should be able to proceed with minimal supervision

- Strong communication and documentation skills

- Understanding and respect multi-cultural work environment

Scope of the Role :

- The role will have geographical coverage for all countries

- This role will interface with senior stakeholders and their teams

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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