ApnaComplex is one of India's largest and fastest-growing PropTech disruptors within the Society & Apartment Management business. The SaaS based B2C platform is headquartered out of India's tech start-up hub, Bangalore, with branches in 6 other cities. It currently empowers 3,600 Societies, managing over 6 Lakh Households in over 80 Indian cities to effortless manage all aspects of running large complexes seamlessly.

ApnaComplex is part of ANAROCK Group. ANAROCK Group is India's leading specialized real estate services company having diversified interests across the real estate value chain.

If it excites you to - drive innovation, create industry-first solutions, build new capabilities ground-up, and work with multiple new technologies, ApnaComplex is the place for you.

Responsibilities :

- Creating and executing a strong performance marketing strategy & execution plan.

- Developing and managing digital prospecting and remarketing campaigns.

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.

- Identifying and testing new channels to continue to meet or exceed established critical metrics

- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

- Establishing Partner Brands with prominence on the App - collaborate with tech and business teams

- Ensure high engagement with Households across category pages - increasing DAUs/ MAUs/ Time spent per session

- Working closely with Business Heads to structure Deals & Campaigns for brands according to festivals, events across cities & languages to increase conversion

- Use Data gather to ensure that Households are targeted with customised campaigns/ deals for increasing page views and impression.

- Using Market information/ intelligence regularly to improve engagement on the app to increase transactions.

- Developing advertising and sales promotion strategies for projects / RWAs at City & Micro Market levels.

- Implementing advertising campaigns on various social media platforms like Facebook, LinkedIn, Instagram, YouTube and Twitter. Proficient in managing listing on leading Real Estate portals.

- Brainstorming ideas and creating communication material for internal and external audiences.

- Digital Marketing- Lead Generation Activities :

a. Organic :

i. SEO

ii. SMO

iii. Handling Third party vendors

iv. Develop Campaign Directions

v. Content writing for website & other social media platforms.

b. In Organic :

i. SEM

ii. SMM

BTL :

- Develop BTL campaigns & events for promoting various real estate projects with corporates, brokers and affiliate channels

- Deliver educational and promotional workshops and seminars for company branding and career development in various management institutes.

- Initiate and maintain contacts with company's stakeholder's viz. clients, developers, RWAs etc.

Skills and Personality:

- Closure oriented with excellent number skills

- Multi discipline instinct since this job has strong dependencies on Tech, data and media marketing

- Strong on Digital thinking - ideally, full career in Digital companies

- Strong communication skill

- Atleast 5 years + of experience required in performance marketing

- Go-getter attitude resulting in high decibel of competitiveness

ANAROCK Ethos - Values Over Value:

Our assurance of consistent ethical dealing with clients and partners reflects our motto - Values Over Value.

We value diversity within ANAROCK Group and are committed to offering equal opportunities in employment. We do not discriminate against any team member or applicant for employment based on nationality, race, color, religion, caste, gender identity / expression, sexual orientation, disability, social origin and status, indigenous status, political opinion, age, marital status or any other personal characteristics or status. ANAROCK Group values all talent and will do its utmost to hire, nurture and grow them.

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