Analytics Role - Market Mix Modelling

Main Duties and Responsibilities :

- Develop predictive models & targeting strategies to support Marketing efforts

- Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities

- Increase awareness and market share for deposits through product/event led campaigns

- Value added offers and services to customers to improve customer engagement

- Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition

- Production of regular performance monitoring across all marketing campaigns

- Performance monitoring of models / scorecards

- Identification of enhancements within agreed parameters to optimize performance

- Engage with on-shore partners and business heads to execute analytics projects in line with business expectation

Requirements :

- Extensive experience in marketing analytics for retail lending portfolio

- Knowledge of retail financial services & products

- Aptitude for using statistical programming languages

- Strong tracking records in developing the best-in-class tools and models for large financial institutions

- Strong analytical background, data driven, results orientated

Preferred :

- Strong understanding of lending products from marketing, finance, risk and policy perspective

- Proficiency in R and Python, or other suitable statistical programming language

- Knowledge of Credit Industry Product lines

- Knowledge of portfolio and customer dynamics

- Masters in Statistics, Mathematics, Economics, operational research field, CA, Engineer, MBA