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13/02 HR
Recruitment Consultant at Ewyn

Views:6142 Applications:252 Rec. Actions:Recruiter Actions:42

Analytics Role - Market Mix Modelling (2-11 yrs)

Gurgaon/Gurugram Job Code: 664681

Main Duties and Responsibilities :

- Develop predictive models & targeting strategies to support Marketing efforts

- Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities

- Increase awareness and market share for deposits through product/event led campaigns

- Value added offers and services to customers to improve customer engagement

- Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition

- Production of regular performance monitoring across all marketing campaigns

- Performance monitoring of models / scorecards

- Identification of enhancements within agreed parameters to optimize performance

- Engage with on-shore partners and business heads to execute analytics projects in line with business expectation

Requirements :

- Extensive experience in marketing analytics for retail lending portfolio

- Knowledge of retail financial services & products

- Aptitude for using statistical programming languages

- Strong tracking records in developing the best-in-class tools and models for large financial institutions

- Strong analytical background, data driven, results orientated

Preferred :

- Strong understanding of lending products from marketing, finance, risk and policy perspective

- Proficiency in R and Python, or other suitable statistical programming language

- Knowledge of Credit Industry Product lines

- Knowledge of portfolio and customer dynamics

- Masters in Statistics, Mathematics, Economics, operational research field, CA, Engineer, MBA

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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