1. Devise innovative solutions using Statistical techniques to solve specific client business problems in the Consumer industry
2. Understand business requirements to translate business problems into analytics problems and construct analysis road-map based on the business context
3. Develop good visualization to communicate business insights from analysis and make actionable recommendations
4. Ability to connect data of different types, working with potentially incomplete data sources and cleaning data sets to discover new insights.
5. Build best in class models that could belong to Marketing Mix modeling
6. Promotions modeling, customer insights strategies, forecasting, predicting and optimizing operations
7. Client/Customer engagement & management
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