Analytics Role - Banking - Affluent/Wealth Segment

Affluent analytics role would entail working across stages of Affluent customer lifecycle -

- Support new customer acquisition

- Identify upgrade opportunity from other client segments using client potential

- Managing downgrades of clients showing continuous reduction in value

- Client engagement framework basis wallet share estimation

- Identify Cross-Sell & Up-Sell opportunities

The role will - 

- Play a critical role in assisting in delivering key strategic projects pertaining to Advance analytics

- Work with product managers to give product insights, recommendations, engagement/win-back strategy

- Develop AI/ML use cases

- Generate commercial value based on-boarding algorithms, Propensity Modelling, Attrition modelling, risk modelling, in order to maintain CASA and asset growth

- Entail end to end owner ship of analytics/strategic projects