Analytics & Measurement Role - Digital Marketing Domain

Digital Marketing - Analytics and Measurement

Team Lead

Experience - 4+ Years

 Major Responsibilities:

As an experienced Tableau dashboard designer your responsibilities will include the following but not limited to:

Stakeholder reporting :

- Develop advanced Tableau dashboards to provide marketing and sales insights.

- Develop and maintain Alteryx workflows for data processing, preparation, and detailed analysis.

- Work with large data sets from multiple sources and formats (Netezza, Oracle, Excel, csv, etc.)

- Manage Alteryx server workflows and administration.

- Work with DBA's and data analysts to ensure data is loaded from API's and other feeds into the digital marketing data mart.

- Deliver monthly cross channel KPI reports including implications and recommendations for optimisation

- Deliver ad hoc performance reports for executives on our marketing campaigns, including implications and recommendations for optimisation

- Dashboards and reporting to follow clear design principles for effective and consistent reporting.

General :

 - Work collaboratively with the wider analytics team to measure and value all changes to the websites.

- Work to project plans and timelines and communicating progress on a regular basis.

- Support the Digital analytics strategy (defining KPI's, conversions and creating dashboards).

Education & Experience:

- Fluent in English

- Degree caliber able to operate in a professional environment

- Several years of experience in designing and building Tableau dashboards

 - Solid experience using Alteryx for data preparation and analysis

- Adobe Analytics experience beneficial

- Curiosity, flexibility, strong sense of ownership and pro-activeness

- Dynamic, high-reaching, creative and innovative

- Financial Marketing experience helpful

Specific Technical Knowledge / Qualifications:

 - At least 2 years Tableau Desktop Professional or similar data visualization tool experience

- Alteryx or similar data manipulation tool experience

 - Adobe Analytics or similar (e.g Google Analytics or Webtrends) nice to have