Analytics Lead - Digital/Social Media

Analytics Lead – Digital/Social Media

Title Analytics Lead – Digital/Social Media (8-12 yrs)

Location - Bangalore

Job Information

Designation- Lead- Digital Analytics /Social Media Analytics

Location – Bangalore

Exp- 8-11+ yrs exp

REQUIREMENTS:

MBA / MA Economics / M Stat from a premier institute with good academic background is a must

- Strong digital analytics; knowledge of all relevant platforms.

- Traditional offline direct analytics a plus to develop metrics in the digital space

- Superior relationship/teamwork building skills

- Proactive and innovative in leading projects

- Excellent oral and written communications

- Collaborative management style

EXPERIENCE

- 8-10 years experience in Digital Analytics with organizations in database management or analytics within a marketing or media environment

- Programs: Excel, Access, SQL, Cognos, Crystal, SPSS, SAS

- Languages (helpful): XML, HTML, VBA

- Good communication skills with consulting experience (possibly in consulting organizations) is required

- People management experience handling teams of 5-6 people required

- Experience in Social Media Analytics, Search Optimization and Mobile is preferred.

PRINCIPAL RESPONSIBILITIES AND ACTIVITIES

- Guide clients as to best practices surrounding digital marketing technologies (e.g. ad-servers, site analytics, brand studies), campaign metrics and KPI’s, test structure and methodologies (e.g. multivariate message analysis, customer segmentation), and development of business intelligence

- Team with Web Analytics, internal Media, Search and Operations leads to develop test paradigms and drive ongoing intelligence gathering (e.g. factorial and A/B testing)

- Work with the Director, Digital Insights & Logistics to grow and manage regional Digital Analytics capabilities and internal integration

- Collaborate with creative agencies to propose analytic opportunities and manage workflow

- Develops a roadmap for robust digital and social analytics; taking us from industry-standard metrics to cutting edge views of online video/social/econometrics.

- Manages and Mentors the Manager and Senior Analyst of Analytics and continues to develop his/her talents.

If interested please call me or mail me @ priya@recruiseindia.com