Client - A Leading NBFC Job Location - Mumbai / Bangalore Domain - Business Intelligence Unit&nbsp; Title -&nbsp;Growth & Cross Sell&nbsp; Key Responsibilities -&nbsp; - Work cross-functionally with CxO leaders and the sales, retail, account management, creative, strategy, tech, database, and project management teams to identify growth opportunities - Recommending contact optimization strategies to maximize revenue and profit. It is important to be able to connect performance to business impact. - Managing and working on web analytics audits and measurement frameworks to ensure all KPIs are tracking appropriately and that these KPIs ladder back up to business objectives. - Generate insights from a variety of digital marketing initiatives, including websites (desktop &amp; mobile), social media, mobile apps, email, customer relationship management databases, coupons, ecommerce platforms and sweepstakes, etc. - Accessing, analysing &amp; managing digital marketing data to create these customized reports and dashboards. - Analysing digital marketing performance based on customer and product segmentation and developing segmentation approaches for customers and prospects. - Identifying potential data quality issues; responsible for quality assurance testing and guidance for correction of any issues that are observed. Requirements -&nbsp; - Extensive hands on experience in Digital Analytics - Designed &amp; drove successful SEO/SEM initiatives and Google Ad Words - Leveraged statistical models and tools to lay the strategy foundation for companies evolving their relationship marketing capabilities - Analytics Tools R, SAS, Python, SQL, Power-BI, SPSS &amp; MS Excel. - Experience in sentiment analysis, social media analysis, path analysis, web traffic analysis etc. - Experience in web measurement, customer journey, strategic customer analysis, etc. - Experience in Financial Services industry is a must

Mumbai

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Analytics Head - Growth & Cross Sell - NBFC 

Analytics Head - Growth & Cross Sell - NBFC  ,Job Description for Analytics Head - Growth & Cross Sell - NBFC  in Kairos Consulting India in  Mumbai Others for (9-12) years of experience. Apply Now!

Job Description for Analytics Head - Growth & Cross Sell - NBFC  in Kairos Consulting India in  Mumbai Others for (9-12) years of experience. Apply Now!