Analyst/Specialist - Web Analytics - BFSI

Opportunity with a Financial services firm

Designation : Analyst/Specialist (Web Analytics)

Location : Bangalore

Experience : 2-7 years

Internal Job Code :- 0252

Roles & Responsibilities:

- Support the analytic needs of the business by analyzing web information using tools such as Omniture, Site Catalyst and produce reports relating to outcomes.

- Measure the effectiveness of web marketing campaigns by analyzing web traffic data as well as customer and business metrics. Utilize data sources to stitch together a comprehensive customer-centric view of our digital properties and help drive core insights from the data to suggest, create and execute plans for to drive improvements to the site/ customer experience.

- Participate in the development of test and target strategies, their implementation and tracking overall

- Track click through rates and other conversion metrics to present a story to the business for online channel campaigns

- Create dashboards by pulling data from different data sources and websites for presentations to senior management team.

Typical Deliverables:

- Weekly, monthly reports (excel, BI tools, clickstream analytics).

- Senior management dashboards.

- Identifying insights from the data and providing commentary

- Handling adhoc data and analysis requests on effectiveness data

- Website behavior and customer experience deep dive analysis.

Knowledge / Background / Experience:

- MBA, MA Economics required

- 2-7 years of experience in web measurement, strategic customer analysis area required and working with standard clickstream analysis tools like Omniture Sitecatalyst

- Preferably having experience in Omniture Insight and Omniture Test & Target

- Experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research would be an advantage.

- Should ideally have worked extensively on analysis pertaining to own company website as opposed to public sites or social networks being the key focus

- Experience in using the Microsoft Office suite with very strong Excel skills

- Measurement experience in mobile space preferred

Contact -
Sapna
sapna@recruiseindia.com