Required work experience:
3+ years preferred B2B SAAS experience
Responsibilities:
- Rank the pages and increase traffic to the website
- Perform competitive analysis and identify gaps in our content or areas of improvement in our web design
- Gather data from multiple platforms, including Google Analytics, Google Search Console, Bing Webmaster Tools
- Research keyword recommendations relying on a variety of factors and tools like Keywords planner and SEMRush
- Manage all of the activities and processes required to competently run SEO & Social media campaigns
- Collaborate with the marketing team wherever necessary
- Be up-to-date with industry trends and applicable technologies, as well as developments in SEO, social media, and analytics; online marketing, e-commerce, and online consumer behavior.
- Implement link building strategies and manage backlinks to build online authority
- Optimize pages for mobile
- Requirements:
- Work experience as an SEO Analyst/Digital marketing or similar roles
- Expertise in Google Analytics, Google and Bing Webmaster tools
- Familiarity with keyword research and management tools, Experience with email campaigns and paid advertising
- Understanding of ranking factors and search engine optimization practices
- Strong analytical skills
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