Analyst/Senior Analyst - Email Marketing - Marketing/Advertising Firm

About the company:

The company is a technology company comprising of 1250+ employees focused on developing innovative monetization products for digital publishers and advertisers.

It's vast product suite leverages a strong foundation of best-in-class contextual targeting and an unmatched capability to unify disparate marketplaces to maximize competition and value for publishers and marketers. It offers exclusive access to Yahoo! Bing's Contextual Ads Program featuring billions of dollars of search demand, allowing publishers premium display to search and native ad formats with strong visibility metrics. It also has the industry's first server-side header bidding platform that maximizes yield with no compromise to the user experience.

What is the job like:

They're looking for a detail-oriented, data-driven email marketing specialist who can create, manage, deliver & optimize a variety of high engagement email marketing initiatives.

You will work with stakeholders cross-functionally to execute key projects with high operational efficiency, provide ROI analysis of all online marketing campaigns with predefined key performance indicators.

Job Details :

- Location: Mumbai

- Reporting to Associate Director

- Business: Apps and Affiliates

Roles and Responsibilities :

- You should have a working knowledge of running campaigns across a variety of tools, like SendGrid, Active Campaign & internal proprietary tools. Experience with QA tools like Litmus, Mail monitor will be a plus.

- Strong understanding of warmup, data segmentation and utilization.

- Strong understanding of email drip campaign creation, testing/QA, asset management

- Ownership of lists/segments with the objective of maximizing engagement on sends in conjunction with your lead.

- Managing sends and monitoring relevant KPIs

- Reviewing, analyzing, and reporting on quality/discrepancies in campaigns

- Provideactionabledatadriveninsightsandrecommendationstorelevantteamsandsuggest detailed execution plans.

- Contribute to expand and ensure adherence to email best practices.

Who should apply for the role :

- Self-starter who can work independently.

- Able to manage multiple projects. With attention to detail, deadlines, and the ability to prioritize and execute multiple tasks.

- Great analytical and logical ability. Should be familiar with reporting that a Marketing automation tool has to offer and should be able to provide metrics/analysis around campaign quality.

- Motivated to work in a dynamic, results-oriented Internet environment, focused on delivering excellent levels of service to customers.

- You understand the technology and are passionate about building a career in the Internet space

- Experience in performance marketing is a plus.

Qualification & Experience :

- Bachelors/Master's degree in Engineering is preferred.

- You should have 3 - 5 years of experience managing email campaigns. (E-commerce / Ad Tech/Affiliate Marketing Background shall be preferred)

- Strong project management, planning, and organizational skills

- Team player who enjoys working with others

- Ability to think through complex problems and find simple solutions to tackle them.

- You have good written and verbal communication skills

- Should possess basic knowledge of HTML