Analyst - Digital Marketing

Profile: Paid Social Analyst

Experience: 3+ years

Location: Permanently remote, India

Responsibilities:

- The candidate should be highly motivated, analytical and intellectually curious to help drive our client business forward.

- The individual is accountable for all aspects of Facebook, Linkedin.

- Hands-on experience on paid social management platforms like Smartly.io, HootSuite, Sprout Social.

- The candidate will be expected to write ad copies, creating strategies, performance monitoring and optimise campaigns towards achieving the defined campaign objectives.

- The candidate must have a working knowledge of web tracking tools like Google analytic.

Requirements:

- 3+ years of experience in Facebook + Instagram ads.

- 2+ years of experience in LinkedIn ads.

Roles:

- Act as the main point of contact for the client, internal departments, and third-party providers for all paid social campaign needs

- Contribute to the development and execution of market strategies for Paid Social campaigns, including developing roadmaps, test plans, and risk/benefit analysis

- Social ad copies writing, message A/B testing and sharing campaign insights with creative team

- Planning, execution, optimisation and scaling of brand awareness, Lead gen, shopping and App install campaigns across all major social platforms

- Actively test and analyze ad message, audiences and landing pages to deliver incremental volume

- Analysing historical performance data to identify opportunities to improve campaign performance and maximise ROI/ROAS

- Proactively seek to share unique knowledge specialisms and insights across the paid social team

- Periodical audit paid social campaigns landing pages and bounce rates towards conversion rate optimisation (CRO)

- Collaborate with internal team on cross-channel campaign to optimum utilisation of digital landscape

- Think strategically beyond the social platforms to increase the revenue and explore the marketplaces and inventories like Amazon Ads

- Handles client escalation and adhere to QA and SLA standards for paid social fulfilment

- Keep on top of industry changes, updates and paid social trends to quickly influence strategic levers for optimal targeting

- Provide detailed weekly/monthly and PCR reports with written insights and performance improvement plans"

- Working on report automation data aggregator tools like Google Data Studio & super metrics

- Fair understanding of Organic Social Management (SMO)

- Should able to implement the conversion, remarking and event tags through GTM

- Working knowledge of search and YouTube ads

- Basic understanding of Video and Image editor to make small changes in messages

- Hands-on at Amazon Ads

- DCM Tags and 3rd-party tracking tags generation

- Fair understanding of Hubspot, Salesforce or other CRMs

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