11/12 American Express Recruitment Team
Recruitment Team at American Express

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American Express - Social Media Analyst (3-4 yrs)

Gurgaon/Gurugram Job Code: 643188

Job Description :

- Build 360 degree social media campaign strategies backed by media audience behavior, consumption and insights

- Work with in country marketing team and respective agencies to execute acquisition focused social & digital plans

- Outline the social KPIs as part of the overall digital media campaigns during the planning stage to ensure proper measurement to show how digital can drive business

- Setting specific objectives and reporting on ROI

- Perform research on current benchmark trends and audience preferences

- Analytical and multitasking skills.

- Identify trends and insights, and optimize spend and performance based on the insights.

- Brainstorm new and creative growth strategies.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Instrument conversion points and optimize user funnels.

Qualifications :

- At least 3-4 year experience in digital marketing.

- Experience in 360 integrated marketing management from creative development until execution

- Marketing & Digital Media know-how

- Experience in marketing for financial segment will be considered as a plus

- Strategic, communication, presentation, interpersonal and team-oriented skills

- Ability to think strategically AND to master execution.

Job type- Permanent

Industry Type - Customer Care

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