13/11 American Express Recruitment Team
Recruitment Team at American Express

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American Express - Senior Analyst - Digital Marketing (3-4 yrs)

Gurgaon/Gurugram Job Code: 633071

Job Description :

- Initiating discussion with eCommerce partners to drive acquisition initiatives - Purchase Path Integration, email/sms, direct mailers involving end-to-end campaign planning from go-to market strategy to driving lead generation till final closure.

- Regular interaction with affiliate/marketplace partners (like BankBazaar) and driving E2E conversions. This involves enabling affiliate partners with new capabilities to drive Lead Gen.

- Working with overseas team to optimize Search campaign.

- Driving email/sms campaigns through media agencies, publishers, ad networks, etc. tracking various performance metrics (delivery, open rates, click through rates, etc.) to deliver targets with defined COA.

- Supervising a team of 8 people who looks after applicants pursuing complete E2E process (including documentation) for credit card application.

- Working closely with CMS/marketing teams to identify new partnership opportunities to drive digital acquisition.

- Conduct competitive research and benchmarking data from an acquisition standpoint.

- Monitoring budget distribution across partners basis performance & COA targets.

- Driving leads across multiple channels and tracking end to end conversions from partner to call centre to sales till final NAA conversions.

- Working with CMO team to create best-in-class creative to support drive acquisitions.

- Knowledge of HTMLs, adobe photoshop is an advantage

Qualifications :

- At least 3-4 year experience in digital marketing.

- Experience in 360 integrated marketing management from creative development until execution

- Marketing & Digital Media know-how

- Experience in marketing for financial segment will be considered as a plus

- Strategic, communication, presentation, interpersonal and team-oriented skills

- Ability to think strategically AND to master execution

Job type : Permanent

Industry Type : Customer Care

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