Neha Singh<br>
Vice President, Enterprise Business Intelligence Engineering

Khushboo Kumar<br>
Service Delivery Lead

Rohit Bairagi<br>
Lead Credit Specialist

<p>Job Description :<div><p><br></p><p>Function Description: Brand, Digital marketing, Customer experience</p><br> Purpose of the Role:</div><div><p><br></p>- The Digital Acquisition Team at American Express India is focused on delivering a best in class digital experience for American Express Prospects in India. The team is tasked with bringing to market new online capabilities and programs to help Indian consumers find the American Express Card that best suits their needs. Online is becoming a dominant channel for Card acquisition and engagement and is continuing to evolve rapidly to capture new and exciting growth opportunities across devices and forms.<br> <br>- The Assistant Manager-Digital will be responsible for delivering on the defining the road map for the digital communication, engagement and experience. <br><br> The person will be responsible for leading marketing efforts to engagement the prospect and potential with consumer card products, with a focus on the Display, Social, Email Media, and Paid Search channels.<br><br>- This person will execute a highly impactful Test &amp; Learn campaigns that will define and influence American Express-   UX, Offer and Product strategy for Online engagement in India.&nbsp;</div><div><p><br></p>- Further, the manager will work closely with the Product, Brand, Business Insights and agency teams to define, execute and effectively measure the value of all Digital campaigns programs in India.<br> <br>- The ability to move the business forward, excellent execution skills, team management and collaboration in working with internal teams, external partners and agencies will enable to deliver the results needed for success in this job. A deep understanding and passion for all things digital, capacity for creative and innovation, and strong communication skills will allow you to thrive.<br><br> Responsibilities:</div><div><p><br></p> 1. Deliver acquisition by driving SUPP, MGM and upgrade campaigns <br><br></div><div> <p>2. Execute the creative strategy, in line with the brand and product guidelines and deliver effective campaigns</p><div><br></div><p> 3.Define the social media strategy for acquisition and existing card members across products</p><div><br></div><p> 4. Lead all campaign execution</p><div><br></div><p> 5.Define the creative strategy for social media</p><div><br></div><p> 6.Lead all digital media buys to drive efficiencies across campaigns</p><div><br></div><p> 7.Be responsible for all digital asset creative development and execution</p><div><br></div><p> 8.Publish the campaign media reports</p> <br>Qualifications - Critical Factors to Success:<br><br></div><div><p>- Clicks, Open rates,</p><div><br></div><p>- Engagement on social media</p><div><br></div><p>-Valid Leads on SUPP, MGM, Upgrades</p><br>Past Experience:<br><br></div><div><p>1. 6-7 years of work experience, </p><div><br></div><p>2. Digital experience is a must</p><div><br></div><p>Academic Background:</p><div><br></div><p>MBA preferred</p><div><br></div><p>Functional Skills/Capabilities:</p><div><br></div><p>1 Ability to conceptualize and implement digital campaigns independantly</p><div><br></div><p>2. Experience in digital creative brief writing and development is critical</p><div><br></div><p>3.Good execution skills</p><div><br></div><p>4. Should have strong project management skills </p><div><br></div><p>5.Should have good communication skills and influencing skills and should be a self-starter, given that it is an IC role.</p><br>Technical Skills/Capabilities:<br><br>Knowledge of Platforms<br><br></div><div><p>Behavioral Skills/Capabilities:</p><div><br></div><p>Enterprise Leadership Behaviors</p><div><br></div>-  Set The Agenda: Define What Winning Looks Like, Put Enterprise Thinking First, Lead with an External Perspective<br><p><br></p><p>-   Bring Others With You: Build the Best Team, Seek &amp; Provide Coaching Feedback, Make Collaboration Essential</p><div><br></div><p>-  Do It The Right Way: Communicate Frequently, Candidly &amp; Clearly, Make Decisions Quickly &amp; Effectively, Live the Blue Box Values, Great Leadership Demands Courage</p><br>Job type- Permanent<br><br> Industry Type - Digital Commerce<br><br>The Apply Button will redirect you to website. Please apply there as well.<br><br></div><p>#NOLI</p></p>

Gurgaon/Gurugram

 American Express - Assistant Manager - Digital Acquisition Team 

 American Express - Assistant Manager - Digital Acquisition Team  ,Job Description for  American Express - Assistant Manager - Digital Acquisition Team  in American Express in  Gurgaon/Gurugram for (6-7) years of experience. Apply Now!

Job Description for  American Express - Assistant Manager - Digital Acquisition Team  in American Express in  Gurgaon/Gurugram for (6-7) years of experience. Apply Now!