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05/08 Ashish Sharma
Talent Advisor at Amazon

Views:1546 Applications:444 Rec. Actions:Recruiter Actions:10

Amazon - Senior Manager - Marketing - IIM/ISB/FMS/MDI (5-8 yrs)

Bangalore Job Code: 960255

Amazon Business (amazon.in/business) launched in India in September 2017 with the vision to be the destination for all businesses in India to find, discover and buy for all their business needs, and it is still day 1 for us. There are more than million businesses in India who have enrolled for Amazon Business, however, are not able to make the most of it to meet their procurement needs. Your job is to obsess over these business customers, understand their needs, identifying their barriers and triggers to engage more with Amazon Business. Based on this understanding you would need to conceptualize and execute marketing programs to get businesses across India to buy more frequently and increase their spends on Amazon Business.

Your primary role will be to strategize, develop and execute interventions to serve these enrolled customers. Core part of your job would be to create communication messages and execute them on the right channels to deliver on goals of higher customer visits on AB marketplace, which ultimately lead to higher orders and revenue from these customers. You will also serve as an ambassador and an evangelist for these customers within Amazon, and will influence what other teams are doing to serve them. 


In this quest, you will need to partner with creative agencies, research and media partners to create integrated marketing plan that solve for this opportunity. Internally you would need to work with teams and leadership across functions such as Sales, Category, Legal, Product and Finance. This role will report to the Manager, Marketing - Engagement and will be based in Bangalore.

Key Responsibilities :

- Conceptualize and implement a traffic strategy, which drives higher customer visits from enrolled Amazon Business customers

- Identify new marketing channels, experiment, establish financial sustainability and scale them to increase outreach to customers.


- Develop accurate projects priorities, schedules and execution of marketing campaigns

- Track traffic metrics (customer sign-ins, visits, bounce rate, orders, GMS) amongst existing customers and setup initiatives to improve them

- Lead the adoption of business-specific payment methods to enable business customers to make purchases seamlessly

- Be Voice of business customers to help organization serve these customers better.

- Contribute to - Customer Engagement- charter by working cross-functionally with business leaders from Marketing, Product, Category, Sales and global teams to get and provide insights and drive actions with them to deliver business goals.

Candidature :

- The successful candidate will be a self-starter comfortable with ambiguity, strong attention to detail, and the ability to work in a fast-paced environment.

- You must be comfortable working both at the strategic level and diving deep into implementation as needed (managing campaigns, writing business requirements and analyzing data). You will show hustle, take ownership and help foster a high-energy, high-performance culture.

- Experience on working with cross-functional teams, with demonstrated examples of influencing key stakeholders with data driven and insightful points of view.

- Ability to operate in ambiguity independently and be an effective problem-solver.

- Highly effective written skills honed to develop thoughtful, strategic and detailed documents that can persuade senior leaders of the effectiveness of the team's proposed creative executions.

- Strong creative intuition and demonstrated creative success.

Basic qualifications :

- Bachelor's degree and MBA from Tier 1 B-school with 5-8 years of experience in Marketing and managing cross media campaigns within Ecommerce/Internet companies, to drive higher traffic and revenue 


- Managing pan-India marketing projects with multiple stakeholders and show proven expertise in planning/strategy, creative development, measurement and execution. 


- Experience in working with media partners to find most effective and yet frugal way of reaching customers. 


- Demonstrated analytical skills in quantitative and qualitative consumer research methodology and outputs; .

Preferred qualifications :

- Past experience in digital marketing (paid search, paid display, SEO, content, paid social)


- Past experience in driving product adoptions or revenue for their business vertical

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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