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02/08 Isha Passi
Recruiter at Amazon

Views:2023 Applications:478 Rec. Actions:Recruiter Actions:0

Amazon - Senior Manager - Events (7-10 yrs)

Bangalore Job Code: 1134672

Job summary :

Amazon runs a highly successful Events program, offering customers compelling reasons to visit, engage and shop via large tent pole (e.g. Diwali), key shopping occasion led events (example - Independence Day Sale, Republic Day Sale), seasonal (e.g. Valentine's Day) and regional events throughout the year. We are looking for a talented, smart and entrepreneurial leader to grow Amazon's customer engagement through the events program. As part of the Customer Engagement and Customer Experience team, you will be a key driver of Amazon's growth, by working with stakeholders to continue to evolve our events strategy and calendar and drive awareness and customer participation across these programs. In this role you will work directly with teams across Amazon to build the right go to market strategy, develop key marketing inputs and handle end to end execution of the events. You will be the primary point of contact for all teams at Amazon including Category Management, Cross Channel Marketing, Prime, Ops, Finance, Customer Service, etc., for these events.

You will be the primary owner for:

- Driving the success of the events, including event positioning, major cross-site engagement initiatives spanning shopping and non-shopping programs (Amazon Pay, Games, Prime Video, etc.)

- Driving synergistic marketing communication across all channels, working with various marketing teams

- Ensuring event readiness and communicating it to various levels in the organization.

- Establishing measurable best practices for growing the program towards achievement of goals,

- Setting up scalable processes and develop methods for automation to improve overall efficiency.

Key responsibilities include:

- Single threaded owner for the Events program for Amazon.in. This person will be responsible for marketing and program management of all events on Amazon.in

- Long term planning and development of strategy for the Events program (occasion led, Prime day, festive sales etc.)

- Own and develop a high bar of customer experience for all events in the organization

- Develop go to market strategies including key propositions and constructs for each event

- End to end program management to ensure smooth execution

- Developing and executing new ideas for driving engagement goals

- Building robust processes for smooth execution of the events calendar

- Liaising with senior internal stakeholders to develop timely inputs, set-up processes across other functions of the organization to maintain a high bar on quality execution

- Partnering with internal brand and digital marketing teams to plan, develop, execute and analyze marketing campaigns across online and offline channels.

- Present performance metrics and enlighten potential opportunities for program growth

- Establishing guidelines and best practices across teams

BASIC QUALIFICATIONS :

- Experience presenting metrics and progress to goal with stakeholders

- Experience using data and metrics to measure impact and determine improvements

- Experience managing teams

- Experience guiding creative input, development and execution from concept to completion

- 7+ years of marketing experience

- Experience using Microsoft Excel to manipulate and analyze data

- Experience driving direction and alignment with cross-functional teams

- An experienced planner and project manager, with strong cross-team coordination skills.

- Must be comfortable operating at different levels in the organization, and across various teams - retail, creative, finance, analytics, product and so on.

- Strong organizational skills; able to manage multiple projects simultaneously and strong attention to detail.

- Strong data-driven decision making skills, with demonstrated ability to dive deep into customer data and translate insights into opportunities.

- Ability to think and influence both quantitatively and qualitatively.

- Strong written and verbal communication skills, ability to articulate ideas and persuade stakeholders.

PREFERRED QUALIFICATIONS :

The ideal candidate will bring a sharp analytical mind, think customer backwards, demonstrate strong marketing thinking, have strong people and program management skills, be able to influence senior stakeholders across the organization and roll up his/her sleeves to get things done. He/she has to have a customer-oriented mindset and must have a strong track record in building scalable marketing/promotional programs across multiple channels

Women-friendly workplace:

Maternity and Paternity Benefits

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