The Head of Outbound Marketing will be responsible for driving customer engagement metrics including first purchase, repeat purchase, cross-category purchase, retention and reactivation of customers. The role will identify valuable trends/opportunities through data analysis, mapping the customer journey, defining customer segmentation, and ideating marketing plans through personalized marketing channels namely Email, SMS, Push Notifications, In-App Messaging and Notification Center. The successful candidate will be a seasoned marketer with a strong CRM or Personalized Marketing knowledge, and broad marketing experience across strategy, acquisition, engagement, and/or product marketing. Candidates will have experience working cross-functionally and driving programs that reach millions of customers, as well as an aptitude for data analysis and a good understanding of digital marketing channels. A mind for innovation, thinking big, and learning through testing is highly valued. This role provides an opportunity to develop original ideas, approaches, and solutions in a competitive and ever-changing business climate. Key responsibilities include: - Lead a team of marketers and formulate the Outbound Marketing strategies for Amazon India, in consideration of target customer segments, competitive environment, our program's strengths and areas to invest for future innovations - Manage, improve and innovate personalized marketing programs. Ensure top-line growth while continuing to improve on channel engagement and channel health metrics. - Develop strong relationships and work collaboratively with the category leadership to achieve shared goals; Maximize opportunities identified through collaboration with category teams - Work with other functional teams within the larger Consumer Marketing team to find new business opportunities - Share and learn worldwide best practices, to mutually help among worldwide marketing teams and achieve goals. - Diving deep into engagement and retention performance to identify patterns and trends; Articulate plans, experimentation roadmaps and results to leadership - Develop a strong culture of rapid experimentation, measurement, and iteration; use data to measure and understand customer behavior and apply/share those insights - This role will help shape the marketing strategy across some of the largest traffic channels for Amazon India - it is inherently cross-functional and highly visible with big scope for creativity and self-development.

Bangalore

Amazon - Manager - Outbound Marketing 

Amazon - Manager - Outbound Marketing  ,Job Description for Amazon - Manager - Outbound Marketing  in Amazon in  Bangalore for (6-12) years of experience. Apply Now!

Job Description for Amazon - Manager - Outbound Marketing  in Amazon in  Bangalore for (6-12) years of experience. Apply Now!