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16/01 Anand Bhardwaj
Head HR at AMAHA

Views:591 Applications:143 Rec. Actions:Recruiter Actions:141

Amaha - B2B Marketing Manager (3-8 yrs)

Mumbai Job Code: 1206827

About Amaha

Amaha is a tech-enabled mental health platform that supports people with their psychological needs. The firm is run by a team of mental health, technology, and wellness professionals. We are passionate about changing the lives of millions of people who will benefit from psychological support in all aspects of their lives.

With our self-care app, we aim to make psychological wellness more accessible and less stigmatizing. We have reached over 3.5 million people. We believe in combining the latest evidence-based interventions and ideas in the field of emotional health with cutting-edge technology and product design to build a stellar user experience. In addition to our B2C product, we have additional touchpoints with our 120+ therapists and corporate partners.

Our co-founders, Dr. Amit Malik and Neha Kirpal bring both the provider and user perspectives on mental and emotional health to Amaha, along with successful entrepreneurial experiences both in India and abroad. Our core team comprises alumni from IIT, IIM, ISB, Wharton, St. Xavier's, London Business School, and other top schools across the world, with significant experience in developing and delivering emotional wellness products to individual users, corporates, and insurance companies.

About the Role

As a B2B Marketer, you would develop and implement marketing strategies that drive lead generation & revenue - tailored to the type of businesses we're targeting.

This would include planning & creating lead-generating activities, deploying email marketing campaigns, creating brand awareness via SEO & plan social media creatives aligned with our brand voice. You will be enabling and assisting the sales team to convert the leads. You will work closely with the marketing lead and content team to ensure our company's goals are met.

Key Responsibilities

- Own the lead generation & revenue targets for B2B vertical

- Own the growth & roadmap for the B2B vertical, including the identification of growth levers and channels

- Formulate the strategy & implement the plans to acquire B2B in-bound leads for various categories of organizations (corporates, educational institutions)

- Make data-driven decisions on allocation of marketing budgets, enabled by tracking CAC, ROI, and other key metrics

- Devising a communication strategy to educate the market on EWP and Amaha's key USPs.

- Working with the content team to create marketing collaterals required by the sales team to enable conversions.

- Establish and manage channels for organic long-term growth (including SEO, emails, events, partnerships, etc.)

- Design, execute, manage and evaluate marketing campaigns across channels

Skills & Qualifications

- Graduation or Post Graduation from a tier 1 college

- 2-4 years of work experience in B2B marketing, owned revenue targets and delivered on those.

- Sales acumen is preferred

- Strong written and verbal communication skills

- Strong problem-identification and problem-solving skills

- Experience in revenue generation & owning targets

- Analytical thinking & quantitative analysis to drive decision making

- Ability to deeply understand user journey & identify key acquisition touchpoints

- Ability to iterate rapidly, based on new information or changing environment

- Prior experience in startups preferred

- Interest and/or experience in mental health preferred

What is it like working at Amaha?

The learning opportunities are limitless and we guarantee an exciting and transparent work culture. You will get the chance to contribute to a thriving start-up providing mental health solutions to millions of Indians! This includes:

- Working on multiple exciting projects

- The chance to work with real innovators and leaders in the field

- Working in a supportive, collaborative, and entrepreneurial atmosphere

- Working with people who believe in hard work, sustainability, and ownership

- Being part of a work culture that is driven by creativity and excellence

- Our team is (mostly) young, energetic, the best at what they do, and growing every day.

- You will be working alongside people who are passionate about their work and can teach you skills across several domains and fields.

If you show exemplary commitment, dedication, ambition, and grit, you will likely be working here for a long time!

This is a full-time role, based in Mumbai.

Women-friendly workplace:

Maternity and Paternity Benefits

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