AM Digital Marketing

Be accountable for successful delivery of brand through Digital Marketing programs via appropriate services and other vendors.

- Provide category level governance of the service delivery (as needed to ensure strong program delivery).

- Engage in planning and delivery for digital program elements classified as innovation; including but not limited to the brand’s websites, search related marketing (SEO and more), Social Media (across platforms like Facebook, Twitter, Youtube, etc), e-commerce and mobile marketing.

- Develop expertise in the interactive and digital marketing space and leverage it to gain more traction on the brands and mind share.

- Develop a strong understanding of analytics and data related to digital marketing and how to effectively leverage them to drive digital program effectiveness.

- Liason with technical and service delivery vendors and also the creative agencies involved in creating the digital campaigns.

- Be the internal consultant to the brand manager for gaining traction to their category/brand. Also consult with other functions, for bringing synergy to the group’s larger digital efforts.

SKILLS REQUIRED

- The role requires an innovator, a progressive thinker who can connect digital and social media to marketing business.

- Adept at creative thinking and problem solving and managing flexibility in a constantly changing digital marketing environment

- Hands-on experience with as wide an array as possible of digital/social media communication methods.

- Understands industry/market best practices and strives to incorporate them seamlessly

- Digital media skills such as the ability to create and edit videos rapidly online will be looked at very favorably. We would ideally like people who are digital creators themselves, not just consumers.

- Strong verbal and written communication skills including the ability to Tweet regularly, update on Facebook, etc.

- The candidate should establish close links with experts in the field – such as key bloggers and other social media experts and constantly ensure a flow of these experts into the group via visiting talks, lectures, etc

Contact - anand@anther.co.in

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