Job Location : Kota, Rajasthan Please Note: Prior leadership experience in Digital Marketing domain (managing and executing digital campaigns on FB/Google, SEO, SMM, paid search etc.) is a must. Please do not apply if you do not have relevant experience About ALLEN and ALLEN Overseas : ALLEN Career Institute is a 33-year-old Educational Institution with proven legacy in the field of Engineering and Medical test preparation space along with Olympiad prep and other K-12 competitive exam prep support. More than 20 million students from across India have made ALLEN a part of their journey in last 3 decades. At ALLEN, 10,000+ team members in more than 120 campuses across India are helping students become a success story. ALLEN Overseas takes the legacy and excellence of ALLEN to overseas market with the aim of serving global student community. Job Description : - Lead the complete digital marketing function for ALLEN's various initiatives nationally and globally. - Plan and execute all marketing campaigns basis thorough competitive and audience research - End-to-end ownership of Media planning & digital strategy for executive education courses for global market - Prioritize and align marketing campaigns to the desired outcome- increasing sales, strengthening brand awareness, increased customer retention, great online reputation and increased lead generation - Measure and report performance on all marketing campaigns and assess campaign metrics against set goals and objectives to tie back the results for reporting - Performance Indicators-audience growth, engagement, leads, response rate and, feedback quality - Sales and Business Development, visit to key accounts, participating in Seminars & Exhibitions - Plan & achieve sales target committed. Identify key bottlenecks and suggest cost- effective measures to drive sales - Tracking market dynamics / competitors- activities, competitors- strategies and sales trends constantly, rolling out the counter strategy for the organization to capture the potential untapped market Candidate profile : - 6-8 years of experience in the same or aligned industry. Experience in Education sector is MUST - Extensive experience in brand building and driving sales growth - Experience in scaling smaller business and increasing outreach would be preferred Level of the position : Senior level role. The appointed person will directly report to the leadership team. Education : UG: Graduation in any specialization PG: Post graduation in Marketing highly preferred Salary : Negotiable based on experience of the candidate Location : KOTA and/or DELHI Employment type: Full-time role

Delhi

Rajasthan

ALLEN Career Institute Overseas - AVP - Digital Marketing 

ALLEN Career Institute Overseas - AVP - Digital Marketing  ,Job Description for ALLEN Career Institute Overseas - AVP - Digital Marketing  in ALLEN Career Institute in  Delhi Rajasthan for (6-8) years of experience. Apply Now!

Job Description for ALLEN Career Institute Overseas - AVP - Digital Marketing  in ALLEN Career Institute in  Delhi Rajasthan for (6-8) years of experience. Apply Now!