Marketing Manager Objectives of this Role : - Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments - Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration - Plan and get Executed On ground Events and other BTL activities. - Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies - Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics - Partner with email, performance marketing, and web teams to design, test, and evolve lead nurturing tactics. Daily and Monthly Responsibilities : - Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public- facing communications, including print, digital, and video assets - Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels - Manage content and updates for customer and internal touchpoints, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support - Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads - Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly - Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Skills and Qualifications : - Bachelor's degree in marketing, business, or related field - Excellent written and verbal communication skills - Proven experience developing marketing plans and campaigns - Strong project management, multitasking, and decision-making skills - Metrics-driven marketing mind with an eye for creativity - Experience with marketing automation and CRM tools Preferred Qualifications : - Master's degree a plus - Proficiency with online marketing and social media strategy - Proven experience designing interactive applications and networking platforms - Willingness and ability to travel Location - Gurgaon Job Type - Permanent and Full-time

Gurgaon/Gurugram

ALLEN Career Institute - Marketing Manager - Study Abroad Vertical 

ALLEN Career Institute - Marketing Manager - Study Abroad Vertical  ,Job Description for ALLEN Career Institute - Marketing Manager - Study Abroad Vertical  in ALLEN Career Institute in  Gurgaon/Gurugram for (3-8) years of experience. Apply Now!

Job Description for ALLEN Career Institute - Marketing Manager - Study Abroad Vertical  in ALLEN Career Institute in  Gurgaon/Gurugram for (3-8) years of experience. Apply Now!