Talent Acquisition Specialist at Aliens Group
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Aliens Group - Leadership Role - Performance Marketing (3-8 yrs)
Performance Marketing - Leadership Role
- Develop and execute comprehensive performance marketing strategies to drive customer acquisition and conversion.
- Conduct in-depth market research, competitor analysis, and customer segmentation to identify target audiences and optimize campaign targeting.
- Collaborate with cross-functional teams, including creative, content, and data analytics, to create compelling and optimized marketing assets.
- Manage and optimize performance marketing campaigns, including budget allocation, bid management, ad copy testing, and landing page optimization.
- Analyze key performance metrics, such as cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (CLV), to measure campaign effectiveness and make data-driven decisions.
- Utilize marketing automation and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics) to monitor campaign performance and generate actionable insights.
- Prepare and present performance marketing reports to senior management, highlighting campaign performance, key learnings, and recommendations for improvement.
- Stay updated with the latest industry trends, best practices, and emerging technologies in performance marketing to drive innovation and stay ahead of the competition.
- Lead a team of performance marketing specialists, providing guidance on strategy, campaign execution, and performance analysis. Foster collaboration, provide feedback, and promote professional development within the team.
- Drive performance marketing campaigns within allocated budgets, optimize spending to achieve desired results, and analyze campaign performance to ensure positive return on investment (ROI).
- Develop and implement performance marketing strategies aligned with business goals, leverage data-driven insights to identify growth opportunities, and continuously optimize campaigns to maximize results.