Aliens Group - Deputy Head - Digital Marketing - IIT/IIM/XLRI/NIT/IIFT

Aliens Group - Deputy Head in Digital Marketing - IIT/IIM/XLRI/NIT/IIFT

Job Summary : We are looking for a Deputy Head - Digital Marketing to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities and Duties:

- Planning digital marketing campaigns, including web, SEO/SEM/SMM, email, social media and display advertising

- Maintaining our social media presence across all digital channels

- Measuring and reporting on the performance of all digital marketing campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Eligibility Criteria :

- Bachelor's/Master's degree in marketing or a related field

- Experience with some Real Estate background or exposure to construction development.

- Expect to need at least 3-5 years of Digital Marketing experience.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience in setting up and optimizing Google Adwords campaigns

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement