Alibaba Group - Public Relations/Brand Marketing Expert - Browser & Newsfeed

Business Team: Browser & Newsfeed

Job Function: PR and Branding

Job Title: Brand Marketing Expert

Role: Public Relation (PR)

Job description:

- Maintain media relations efficiently, lead the development of public relations strategies, and lead the team to complete work tasks efficiently.

- Have a comprehensive understanding of products and brands, and able to continuously explore the potential needs of users based on the status information of competitors. These capabilities should be clearly presented in the PR plan.

- Responsible for monitoring and analyzing important information presented by the media, and establishing a public relations crisis management mechanism including crisis warning and handling.

- Develop public relations strategies for the company's key projects and cooperate with the brand team to plan marketing strategies.

- Able to plan, brainstorm, and spread creative brand communication events. Have excellent copywriting skills and communication skills to reach more target audiences.

- Establish a local media resource library for media relationship integration. Establish a network of contacts in new media and traditional media, able to complete the company's various brand activities and effectively implement.

- Track the latest developments of the market and competitors. Summarize and analyze the marketing effects to provide decision-making basis for products and operations teams.

- Efficiently manage PR agency and motivate them to ensure that they can deliver high-quality jobs on time.

Requirements:

- Bachelor degree or above, majors in journalism, advertising, communication, public relations are preferred.

- Work experience in Internet giant or well-known media is preferred;

- Have great enthusiasm for brand communication and social media marketing; Have solid writing skills and event planning skills.

- More than 8 years of work experience in the relevant industry is preferred.

- Well-experienced in media communication in the Internet and technology fields, and have rich media resources.

- Have a deep understanding of the Internet and media environment in India, and keep up with popular topics and trends on the Internet.

- Have a comprehensive understanding of brands, customers, followers, and communication.

About Us:

UCWeb Mobile, an Alibaba Group company, is a leading provider of mobile internet software technology and services. Since its inception in 2004, UCWeb mission has been to provide better mobile internet experience to billions of users around the world. Its international product portfolio includes a mobile browsing service (UC Browser), a user growth platform, on mobiles news platform (UC News), play store (9Apps), game store (9games) and an Ads platform (UC Ads) among others