Ajeenkya D Y Patil University - Digital Marketing Specialist

Digital Marketing Specialist :

- The person must have excellent working knowledge of digital marketing tools and their applications. He/she will be the central point for all digital marketing activities.

- The person should have deep expertise in at least one of the elements of Digital Marketing e.g., automation, campaigns, SEO, SEM, etc. He/she should be able to manage and get the best out of various marketing agencies engaged.

Job Responsibilities :

1. Utilize marketing intelligence to vet key segments and target

2. Meet required number of leads generated organically and in-organically

3. Lead digital content strategy, social media presence and automation

4. Work closely with online educational publishers and source leads through them resulting in admissions

5. Shortlist and engage agencies in Digital marketing verticals to establish the brand presence along with generating quality leads for admissions - SEO, SEM, Campaign, social media, ORM, etc.

6. Hire and train resources, whenever the requirement comes, to create an efficient digital marketing department and get the best outcome of combined effort

7. Spread and establish the brand through online events, webinars, education fairs and other educational activities

8. Coordinate with various departments and agencies for end-to-end execution of projects

9. Support other marketing activities by providing collaterals, coordinating with the stakeholders and taking lead to remove the bottlenecks

Desired Qualifications and attributes :

1. 5+ years of work-experience in education sector

2. Self-starter with analytical mindset and problem-solving capability

3. Ability to work in an un-supervised environment with minimum instructions

4. Driven by meeting business targets

Compensation :

1. Best in industry

Location :

1. Bangalore/Mumbai/Pune