Aiwa - Lead - Trade Marketing (5-10 yrs)
Female Candidates Preferred, However Exceptionally Well presented Male Candidates can also apply
Reports to : Marketing Head
Job Brief :
- We are currently hiring a Trade Marketing Manager who will work as a part of the marketing team to deliver planned revenue, volume and gross margin of key categories & customers.
Main Responsibilities of a Trade Marketing Manager
Your responsibilities will include:
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and manage the Trade Marketing budget.
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution and tracking in alignment with the annual marketing priorities
- Leading and implementing channel specific marketing strategies and plans for assigned retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sales regularly to ensure that the brand is visible, and guidelines are respected.