Airtel Payments Bank - Growth Manager

Why Airtel Payments Bank:

- As India's first Payments Bank, we aim to give every Indian access to an equal, effective, and trustworthy banking experience.

- Airtel Payments Bank is a differentiated bank that provides essential financial services to its customers. In order to cater to the needs of the underserved and unbanked population of the country, our products are built as a solution to the problems posed by traditional banking - from long queues to endless documentation to inconvenient traveling.

We aim to make banking simpler, more convenient, and more intuitive.

Job Responsibilities :

- Develop innovative growth hacks to drive user growth and engagement on online properties via all channels and marketing programs

- Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement

- Understand the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement, and repeat behavior) and create actionable programs leading to user growth

- Analyze user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs

- Work closely with a range of cross-functional teams- product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products

- Should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities

- Analyse and present reports to multiple stakeholders

What specific skills and traits should this person possess?

- 3+ years of experience in marketing, growth or program management or related roles

- Understanding of data flow, data funnels, and how to assess user behavior with data and find actionable insights

- Hands-on experience with tools such as Google Analytics, Firebase, Appsflyer, etc.

- Excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience- from frontline workers to CXOs.

- Strong interpersonal skills to manage and work with multiple teams and stakeholders

- Demonstrated strength in strategic thinking/market analysis /competitive analysis

Purpose & Impact :

- Building an online business through marketing campaigns across all digital channels. Looking for an entrepreneurial and hands-on Growth Marketer focused on driving users to the Airtel Bank apps to help fuel a phase of rapid adoption of the products.

- You will be coordinating closely with customers, external partners and internal teams (Product, Engineering, Marketing, Alliances, Customer Experience) and take responsibility of planning, execution, and successful implementation of our products for our customers