About the Role - Assist in developing & executing airtels annual media strategy to drive success across our business. - Responsible for 35+ cr of digital brand spends and control part of the annual media spend of 250+ cr and act as the primary interface between our Media agency &amp; media owners. Key Responsibilities - Develop R/F&amp;GRP targets at campaign level on the basis of the agreed TA definition - Develop a campaign wise &amp; circle wise plan to cover each of the following media: TV, Print, Radio, outdoor, digital and any other media and ensure competitive benchmarking within &amp; outside the category - Be responsible for the entire process from briefing to development and execution of a plan identify new opportunities on digital and coordinate with internal &amp; external stakeholders on digital - Ensure that each campaign delivers the agreed annual CPRP targets - Work with SCM to deliver contracts as per agreed targets - Create rate benchmarks for digital and ensure delivery of the same - Develop a relationship with digital vendors to ensure we get a preferred access to media opportunities - Ensure analytics based solutions and underpin all media decisions - Develop programs to identify best media solutions on a circle to circle basis and ensure maximum media efficiency for each campaign - Manage the digital budgets and efficiencies and ensure compliance with annual guidelines - Liaise with brand and product team for most effective deployment and efficient solutions for each campaign - Plan, execute, and monitor campaigns based on agreed annual guidelines. Also, track the performance of campaigns based on agreed objectives Experience &amp; Skills Skills Required - Familiarity with the media landscape - Comfort with best in class analytics based media planning &amp; buying tools - Negotiation skills / experience in buying deals - Appreciation of branding - Project oversight to deliver timely solutions - High energy

Gurgaon/Gurugram

Airtel - Media Manager 

Airtel - Media Manager  ,Job Description for Airtel - Media Manager  in Airtel in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for Airtel - Media Manager  in Airtel in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!