Airtel - Lead - Retail Marketing

About the Role

- Responsible for Complete Retail Marketing Activities in the Retail Channel to drive Footfall, Increase Conversion and sales, manage all Campaign GTMs and create customer excitement in the Retail Channel through innovative marketing programs.

Key Responsibilities :

- Setting and meeting footfall targets for the Retail Channel. Get new tie-ups/cross promotions to get incremental revenue generating footfall.

- Create and execute visual marketing programs to increase sales from the stores as well as manage VM on an ongoing basis

- Manage the GTM for all marketing activities in Retail and be a SPOC for the Retail team for all such programsfrom communication/performance tracking/extension/curtailing etc.

- Make a marketing calendar and create new excitement opportunities for customers to build repeat walkins after thorough performance analysis of Stores/Circles/etc

- Understand the various product performance and Key metrics like ARPU/Churn/etc and help build and drive the right portfolio at Retail Stores.

- Work with the circle teams to launch any new Store with complete marketing programs, etc

- Get budgets signed off for the retail marketing activities/calendar and manage it with the Circles

- Manage the Anmol Ratna and other Engagement Programs

Experience & Skills

- MBA in Marketing

- 7- 8 years

- Preferred sectors : Retail, telecom

- Familiarity with marketing & communication strategy and implementation, VM, etc.