Airtel - Brand Manager - Activation & Events

About the Role: 

- This is a national role and would be a part of the Brand & Insight team. The key purpose of this role is to drive brand engagement through large, national events and brand activations. The role will also take care of developing persuasive communication across device partnerships and new prepaid product launches, to drive key business and brand metrics. 

- Currently circle marketing budget is the 2nd highest category in the Marketing Advertising and Promotional Budgets to the tune of ~150 crs per annum. The role would also look after ensuring proper planning and driving ROI on the circle marketing spends by leading interactions with circle marketing teams and roll out of large initiatives across the circles.

Key Responsibilities:

- Will be responsible for brand communication development for new prepaid product launches, device partnerships (both ATL and BTL communication) and own retail stores for driving key business objectives.

- Leading all national events and activations & end to end coordination

- Creating 360 campaigns for national events and driving brand engagement through on-ground activations

- Planning the circle marketing budgets at a national level and cascade to circle marketing teams.

- Driving marketing ROI on the circle marketing spends and ensuring proper deployment and tracking of communication & last mile visibility.

- Creating GTM communication tool kits for new launches and strategic interventions to propel business growth

- Creating large scale marketing programs in coordination with circle teams so as to be influence circle brand or business metrics.

- Creating 360 campaigns including press, outdoors, radio and digital across the above portfolios.

- Driving brand salience by ensuring extension of national campaigns across Airtel