AgroStar - Growth Marketing Manager

Responsibilities:

- Create a cross-channel digital marketing strategy to generate leads for the business and grow the farmer facing Android App.

- Manage implementation of growth and retention marketing plan and manage marketing expenses versus budget.

- Manage SEO & ASO.

- Perform digital channel optimization, user profiling, and segmentation to achieve cost-effectiveness and drive the right communication to the right audience on digital mediums.

- Evaluate, test and grow new acquisition channels.

- Evaluate, test and setup engagement and retention campaigns on the farmer facing Android App.

- Work with cross functional team (Product, Content, Sales) to establish growth strategies.

- Leverage data to understand app conversion and engagement funnel. Use data to design marketing and engagement campaigns to influence the funnel metrics.

- Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.

Qualifications:

- Data driven mind-set.

- 5+ years experience in digital/growth marketing. Experience with SEO is not mandatory but a big plus to have.

- Solid project management skills: Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.

- Strong growth track record, with samples and results of past campaigns.

- Outstanding written, oral and organizational ability.

- Knowledge of Appsflyer, Firebase, Clevertap and other mobile/web analytics and engagement tools.

- Knowledge of Google Ads, Facebook Ads and other digital media channels.

- Proficient with analytics in Excel and Google Spreadsheets.