AGM - Marketing - Retail Business - IIM/ISB/FMS/MDI

We are looking for a qualified Marketing professional to handle end to end marketing deliverables of our Retail Business.

Responsibilities :

- Oversee different aspects of end-to-end marketing plans for new store openings, new product launches, in-store festive campaigns and events.

- Act as a functional bridge between external vendors and internal stakeholders. Demonstrate clear understanding of cost, timelines, and executional efficiencies.

- Vendor empanelment to suit wide array of marketing campaigns, regional footprint, and new portfolio requirements.

- Develop agile workflow processes and methods to approve vendors, monitor work and region wise campaign execution. Demonstrate strong focus on consistency and quality.

- Identify marketing needs of stores PAN India. Ensure needs are met continually.

- Support and explore new business needs and expansion plans.

Digital Marketing :

- Optimise all stages of funnel, including ad-copy, creatives, landing pages, Lead-submission, calling of leads, conversions at each stage.

- Data management, Customer journey management. Responsible for both acquisition as well as retention of customers.

- Will be responsible for all 4 business verticals, including sales B2B, B2C, offline stores walk-in, orders in Amazon/ Swiggy platforms.

Requirements :

- To have experience in start-up, Experience in Retail, E-commerce & F&B

- MBA (Marketing) from reputed institute.

- Proven working experience of 10-14 years

- A well-rounded marketing manager with keen sense of target-segment, digital-marketing tools, and platforms, ready to explore more and grow in this role.

- Knowledge of B2B lead management software.

- Able to manage, guide and lead the team

- Effective communication skills

- Must possess good interpretational skills, attention to detail, professional attitude, reliable and strong work ethic.