AGM - Marketing - EduTech

Looking to hire for a Reputed Edtech :

The goal will be to manage zonal marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified zone.

The marketing activities will be conducted across the following channels - schools, apartments, corporates, popular catchment areas (mall, amusement parks).

1. Manage a team of 6-8 people across different cities to drive lead generation campaigns

2. Work closely across functions like sales, supply chain and finance to drive the marketing objectives of the company

3. Plan and manage schools as a lead generation channel by liaising with third parties and in-house team

4. Prospect, structure, negotiate and build long term relationships with partners, vendors and other external agencies

5. Make and execute a bridge plan to cover short term leads gap if any

6. Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI

7. Own the zonal level lead growth, promotions and marketing across channels

8. Generate a steady flow of leads along with team according to requirement

9. Manage cost and efficiency of leads