- Evolve, implement and monitor the marketing plan in the short term and long term for all commercial products within budgets enhancing productivity.

- Generate demand for the brands through innovative and creative approaches for media in line with priorities.

- Identified in marketing plan ( state wise & product brand wise) taking part responsibility for volumes & market share.

- Ensure all ATL led market interventions as per corporate branding policy networking with the agency, sales, Customer Care and product development.

- Conceptualize and implement launch & other programs.

- Measure ROI of all ATL campaigns and recommend corrective actions for higher impact and reducing cost per enquiry. & work to improve Company spend productivity & impact.

- Monitor enquiry generation and further sales conversion of all ATL campaigns .

- Initiate & ensuring the PR activities pertaining to new product launch, and ongoing campaign in coordination with the PR -
agency.

- Monitor competition campaigns and monitor FAN process and timelines .

- Ensure coordination of all creative development for outdoor, CI, collaterals

- Planning, Evaluating, agency management, Execution and Analysis of media campaigns

- Create a digital marketing platform including ideation and planning .

- Monitor the search engine and ensure its optimization coordinating website data up gradation & management.

- Continuously update relevant content, ensure influencer marketing, content marketing,

- Implement social media marketing on various digital and e-commerce platforms.

- Map website enquiries and share with field team for necessary action.

- Use digital space for e mailers, ensuring traffic spikes and monitor hits & conversions.

- Manage new product launches on the digital platform, website up gradation & management including existing website.

- Planning, Evaluating, Digital agency management, Execution and Analysis of digital media campaign.

PROFESSIONAL EXPERIENCE / QUALIFICATIONS :

- Auto background Candidate preferred. The most likely profile would be a professional with over 10 to 15 years of experience of overall marketing role which includes Creative, Media, Digital Activities/Events/PR, ideally in a related industry;

- A wide degree of creativity and latitude is expected;

- Leveraging innovation and market sensing as an opportunity to lead change and support others through transition.

- Have complete understanding of Marketing function;

- Focus to achieve a standard of excellence;

- High on customer orientation and understanding the customer need;

- Strong analytical skills and business acumen;

- High on positive energy and influencing skill;

- Excellent oral, written communication and presentation skills.

EDUCATION :

MBA/PGDBM from a premier institute

It's an individual contributor role(No team).

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.