- Drive campaigns from planning to execution to meet key performance metrics
- Optimize marketing activities to improve return on investment
- Allocate budgets and analyze and recommend modifications to ad spends
- Ensuring that month on month targets are met.
- Maintain and update a robust audience strategy based on user attributes, interests, browsing patterns, demographic data, custom audiences and more.
- Work with the creative team to produce and update digital assets, iterating on design and messaging strategy based on performance.
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