AGM - eCommerce

- Set up the GTM strategy for Ecommerce channel with key focus towards Market place & e-Pharmacies.

- Responsible for closure of favourable Terms of Trade and JBP with top customers

- Liaising with internal Marketing Team in driving Performance Marketing & Digital activations.

- Work with cross functional Teams like Supply chain, Finance & Brands in ensuring optimum service levels (OTIF) execution of event led activations & business hygiene.

- Negotiates Promotions/Activations with buyers of eCommerce accounts

- Tracks & Reports Analysis on Promotional evaluation, customer point of sale information, strategic initiatives with key stakeholders.

- Tracks POS data for accounts location wise (Micro marketing opportunities) and scans for opportunities and shares the same with internal stakeholders

- Drive optimum service levels ( Fill rate 90%) thru effectively Demand Forecasting & coordination with Internal Supply chain and Customers

- Organize and conduct TTT ( Top to Top Meetings ) with key customers and Leadership Team

- Innovate and Design activations in the areas of display/ search word optimization, penetration drive & retention along with key stakeholders

- Develop and maintain Great relationship with Ecommerce customers which helps in building partnerships and growing business together.

- Appoints and works with agencies in tracking and monitoring Key performance metrics on the platform

- Use Data analytics tool in tracking offtake , Traffic , impressions, conversion (CTR , ROAS)

- Understand the interplay between the various investment and returns drivers and manage them to drive optimum ROI for the channel

- Coordinate with the front end execution teams for operational issues

- Work in tandem with Brand and Customer Marketing to build plans for categories and execute them. Integral part of Brands plans to drive Digital & Ecommerce