AffordPlan - Manager - Activation & BTL - Cluster & Locality Marketing

Job Description: Manager Activation & BTL (Cluster and Locality Marketing)

- Plan, rollout & track all Customer Activation Programs nationally

- Drive Hospital & Doctor Engagement Initiatives as part of lifecycle management of Network Hospitals & Doctors

- Explore Alliances/Tie ups at national level & guide Regional Mktg Teams for local tie ups

- Create Quarterly & Monthly Activation Calendar as an SOP

- Analyse activation data on customer groups & Doctors on Key drivers, triggers and barriers, need gaps & profiling

- Guide and assist the Regional Marketing Teams for smooth implementation of all Awareness & Demand Generation activities

Key Performance Indicator -

- Activations Planned Vs Execution, No. of footfalls, customer contacts & leads generated/activity

- No of Concepts Generated, no of Initiatives rolled out and feedback received

- No of tie-ups generated & output generated (Contacts & leads)

- Timely Plans/Report sharing as per defined periodicity

- Innovations resulting in higher impact of Activations and Doctor & Hospital Engagement

- Execution quality across zones and feedback

Required Experience:

- 5-7 yrs (MBA), min 3-4 years into Customer/Brand Activations at National/ Regional level with exposure to planning

 

- Preferred industry - FMCG/Alcobev/Telecom/Durables