Affordplan - Head - Online Marketing

Location - Delhi/ NCR

About AffordPlan

http://www.affordplan.com)

We are focused on making healthcare affordable through planned savings for medical expenses. Born from a need for a healthier financial alternative for those who can- t pay immediately for the treatment they need. AffordPlan is the only one of its kind program which gives you the power of creating your own savings plan, upon whose maturity you- re given instant access to the treatment you need.

Job Responsibilities:

- Develop multi-channel and multi-format content for website, emails, ads, landing pages, social promotion, press releases, case studies, videos, product collateral, whitepapers, presentations, etc.

- Work closely with digital marketing and marketing technology resources to execute campaigns

- Manage participation in various events, and plan and organize own events/conferences/round-tables to generate awareness and lead generation opportunity

- Measure and report results and impact of marketing programs

- Work with Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging

- Collaborate with internal stakeholders and knowledge sources for working on all content and demand generation activities

- Participate in marketing planning, budgeting, and product development discussions and contribute insights

- Ensure regular media coverage through the press release, PR programs, mentions in domain/industry relevant articles, interviews, etc.

- External vendor and partner management where ever required

- Identify relevant awards and manage end-to-end participation

- Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports

Who we are looking for:

- MBA from Tier 1 or 2 colleges with 6-8 Years of work experience

- Prior experience in Marketing communication and Brand Building Knowledge of creative, digital and BTL is a great plus

- Hands on exp in marketing innovation in campaigns and activities

- Excellent written and verbal communication and interpersonal skills.

- Ability to motivate teams to produce quality materials within tight timeframes

- Strong record of being competitive and demonstrated growth in market shares within the regions managed