HR Intern at Lateral HR Consulting
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Affiliate Marketing Manager - EduTech (4-9 yrs)
Company Name: KnowledgeHut
Job Description:
KnowledgeHut is looking for an Affiliate Marketing Manager to join its race! You will be responsible for managing and growing our affiliate marketing channel.
Responsibilities:
- Identify and connect with affiliates across the globe to run CPA, CPL campaigns
- Build and manage relationship with various affiliate partners / agencies
- Analyze affiliates performance and develop KPIs and report back to senior management on performance.
- Manage affiliate on-boarding agreements
- Proactively respond to & resolves affiliate inquiries, tracking issue, and concerns
- Set-up lead and sale tracking mechanism for affiliates
- Track KPIs on a regular basis
- Assist affiliate partners with sale details, offer details, creatives etc.,
- Deploy fraud detection tools. Monitor affiliate marketing activities and stop them in case of any false / wrong communication related to our brand
- Manage returns from affiliates and introduce incentive models to improve the business from affiliate marketing
Requirements:
- 5+ years of working experience in affiliate marketing
- Proven track record of building strategy from scratch
- Demonstrated experience of managing and growing an affiliate network
- Experience with CPA, CPL, and revenue share payment models
- Self-motivated with ability to work independently without much supervision
- Excellent negotiation, organization, and time management skills
- Excellent written and verbal communication skills
- Good knowledge on marketing channels (SEO, Email marketing, PPC marketing, SMS marketing etc.,)
- Working knowledge of Google Analytics / similar analytical tools, and MS-excel
- Strong analytical skills and dashboard creation
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