Aegon Life - Senior Digital Branding Manager

Unique Job Role (UJR): Sr. Digital Branding Manager (Marketing)

Reporting to (Position): AVP - Branding and Communication

Business Unit: Marketing

Function: Marketing

Job Mandate

The digital branding manager will work with the marketing function, responsibilities will include gathering user requirements, coordinating with advertising agencies, getting digital creatives designed, ATL & BTL support, execute designing elements for the website. The applicant should have a sound knowledge of advertising, branding, communication, ATL and BTL communication. Knowledge of HTML and digital creative creation knowledge will be added advantage.

Key Responsibilities

- Gathering and evaluating user requirements in collaboration with product owner and business teams

- Adhere to brand standards and brand guidelines for creative output

- Ability to churn work out effectively from multiple creative agencies

- Ideating and creating communication for performance marketing

- Writing communication briefs for agency

- ATL and BTL support for user teams

- Maintaining a repository of previous years creatives

- Competitive tracking and analysis

- Pro-active ideas for branding & communication

- Vendor negotiations and execution of projects

- Expertise in creating optimized emailers and banner

- Well versed with media planning and media execution duties

Educational Qualifications :

- Graduate/Post graduate

- Advertising / Communications background

- Candidates from the insurance industry will be preferred

Years of Experience (minimum & maximum) : 4 - 6 years

What are the nature and scope of responsibilities the candidate should have handled-

- Digital branding capabilities (web banners, mailers)

- Knowledge of BFSI, Insurance, NBFC, Mutual Fund categories

- Ability to manage multiple stake holder expectations- Quick turnaround of projects/work

Knowledge & Skills (Indicate which criteria are mandatory) :

- Co-ordinating with agency partners to create impactful communication

- Understanding the requirements of various user teams to create communication and messaging requirements

- End To End responsibility of New initiatives and new product launches

- Making Compliance Ready creative communication

- Pro-active ideas for branding & communication

- Negotiating the costs with vendors

- Good knowledge of creating optimized emailers and banners