Aegon Life - Regional Marketing Manager - ARC

Designation : Regional Marketing Manager

Reporting to : National Marketing Manager

Location : Ahmedabad, Mumbai & Chennai

Function : ARC

Key Purpose :

A. STRATEGIC

- Business Development for lead generation through various avenues like SME/MSME associations, Small corporates/Plant locations worksite, different employee clusters such as Defence, Railways etc.

- Conceptualize, Execute & manage various Lead generation campaigns for clusters identified.

- Ensure delivery of lead plan for BDM- s/RM's mapped to each location is met and effectively executed.

B. FINANCIAL

- 100% achievement of lead plan for the cluster.

- Adherence of tight controls over lead cost and management of all the lead generation activities within the allocated budget for the zone.

C. PROCESS

- Create a robust tracking mechanism for Campaigns.

- To manage Corporate Worksites/events with various SME associations.

- To ensure tracking of lead generated through various campaigns.

D. PEOPLE

- Work closely with the Sales and trainers team for various lead generation activities.

- Work closely with functions such as Finance, Compliance etc. to ensure onboarding and facilitation of associations/clusters etc.

Key Responsibilities :

- Agree on the lead plan for the location with respective stake holders and ensure the same is met with innovative lead generation campaigns.

- Drive the sales teams to collect maximum lead per activity campaign.

- Drive sales team to meet maximum leads and closures.

- Constant feedback and course correction mechanisms need to be built in to ameliorate after every campaign.

- Monitor and track renewal performance / persistency by channel and provide inputs to increase / optimize performance.

- To manage lead generation for multiple locations through effective team management.

Key Skills/Knowledge :

- Should be good at business development and relationship management.

- Should have experience in campaign management and execution.

- Should have some experience in dealing with MSME's and small corporates.

- Ability to coordinate with different departments and achieve results

- Proactive approach to handle situations and find required solutions.

- Good computer knowledge (E.g. advanced knowledge of MS Office)

Key Critical Competencies :

- Should be self-driven with high energy levels and initiative-taking approach.

- Ability to build good working peer-level relationship across functions.

- Ability to participate in effective and efficient implementation of new processes.

- Ability to work in team for achieving and exceeding individual and team targets.

- Should have team management experience in the past.

Key Internal Customers :

- BHs/AMs

- BMs/SMs/RMs/BDMs

- RHs/ZHs

- Branding team

Qualification :

- MBA preferred.

Experience :

- 5 to 6 yrs Experience.