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Aegon Life - Manager - Product Marketing - Branding & Communication (3-4 yrs)
Key Responsibilities
Product Expert :
- Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth.
- Create buy-in for the - product marketing plan- a vision both internally and with key external partners
- Act as a product introducer to build awareness and understanding about the product
- Translate product strategy into actionable marketing requirements & create communication for the same.
- Work closely with multiple teams to deliver with quick time-to-market and optimal resources
Product Propositions :
- Working on product collaterals
- Identifying product propositions and testing them
- Conducting surveys on product acceptability amongst consumers and distribution teams
- Drive product launches in collaboration with the Brand & Communication team and other stakeholders
- Manage tactical campaigns throughout the year to meet product marketing objectives
Product Marketing Plans :
- Evaluate & drive promotional plans to ensure that they are consistent with product line strategy
- Manage and liaise with the partners and align the internal teams and strategies as per mutually agreed goals
- Align closely with Customer Service & Onboarding teams to build and maintain a strong customer experience
- Communications background with agency will be an added advantage
- Product marketing for a Financial product category
- Product communication planning for multiple products
Knowledge & Skills (Indicate which criteria are mandatory) :
- Marketing skills are a must
- Savvy with Financial Product details are expected out of this role
- Specialist in planning product launches and NPD marketing
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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